Privacy Policy

Effective Date: August 28, 2026

Mason Park Dental PLLC DBA Mason Park Dental of Katy (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us through our website, www.masonparkdental.com (the “Site”), and through our text messaging program. This Privacy Policy explains what information we collect, how we use it, with whom we share it, and the choices you have.

This policy applies to information collected through our Site and our SMS messaging program. Information you provide to us as a patient in connection with dental care is governed by our separate Notice of Privacy Practices under HIPAA, which is available at our office and upon request.

1. Information We Collect

Information you provide directly

We collect information you choose to give us, such as when you:

• Submit a contact or appointment request form
• Book an appointment through our online scheduling tool
• Claim a special offer or respond to one of our advertisements
• Request a virtual consultation, which may include photos you upload
• Opt in to receive text messages by checking a consent box on a website form
• Communicate with us by phone, email, or text

This information may include your name, email address, phone number (mobile number for SMS), mailing address, date of birth, insurance details, reason for visit, and any other information you choose to share.

Information collected automatically

When you visit our Site, we and our service providers may automatically collect certain information about your device and how you interact with the Site, including:

• IP address and approximate location
• Browser type, operating system, and device identifiers
• Pages visited, time spent, and referring URLs
• Information collected through cookies and similar technologies (see Section 6)

Call tracking on our advertising pages

Our paid advertising landing pages display a tracking telephone number that is different from the practice’s main number. Calls to that number reach the same front desk and are recorded as having come from a particular advertisement, so that we can tell which campaigns are working. This tells us how you found us; it does not change how your call is handled.

Health-related information

If you submit photos or describe symptoms through our virtual consultation or contact forms, we treat that information with the same care we apply to any patient health information. Please do not send detailed medical histories or sensitive health information through our website forms, text messages, or unencrypted email. For sensitive matters, please call our office at (281) 769-8878.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and schedule appointments
• Provide the dental services you have requested
• Send appointment reminders, confirmations, and follow-up communications by phone, email, or SMS
• Send conversational text messages in response to your inquiries or to coordinate your care
• Send promotional and marketing text messages about special offers, new services, and practice updates (only if you opt in)
• Process payments and verify insurance benefits
• Improve our Site, services, and patient experience
• Comply with legal, regulatory, and professional obligations

3. SMS / Text Messaging Program (A2P 10DLC)

Mason Park Dental of Katy offers a text messaging program that allows us to communicate with you by SMS for appointment reminders, promotional offers, and two-way conversational messages related to your care. This section describes how that program works and your rights regarding it.

How you opt in

You may opt in to receive text messages from Mason Park Dental of Katy by:

• Checking the SMS consent checkbox on a form on our website (www.masonparkdental.com), such as our contact, appointment request, or special offer form
• Providing your mobile number and affirmatively agreeing to receive text messages

Consent is not a condition of purchase or of receiving dental care. By checking the SMS consent box and submitting your mobile number, you agree to receive recurring automated and conversational text messages from Mason Park Dental of Katy at the mobile number you provided, including appointment reminders, confirmations, follow-ups, promotional offers, and other practice communications.

Types of messages you may receive

• Appointment messages: reminders, confirmations, rescheduling notices, and follow-up care instructions.
• Conversational messages: two-way replies from our team in response to your questions or to coordinate your visit.
• Promotional and marketing messages: special offers, seasonal promotions, new services, and practice updates.

Message frequency

Message frequency varies based on your interactions with us and your appointment schedule. You will not receive an unreasonable number of messages.

Message and data rates

Message and data rates may apply, depending on your mobile carrier and plan. Mason Park Dental of Katy does not charge a fee for the text messages themselves.

How to opt out (STOP)

You can cancel the SMS service at any time. Reply STOP to any text message you receive from us. After you send STOP, we will send you one final message confirming that you have been unsubscribed. After that, you will no longer receive SMS messages from us. If you want to rejoin, simply opt in again through our website form or contact our office.

How to get help (HELP)

If at any time you need assistance, reply HELP to any message from us, or contact us directly at (281) 769-8878 or [email protected].

Supported carriers

Our SMS program is compatible with all major U.S. carriers, including AT&T, Verizon Wireless, T-Mobile, Sprint, U.S. Cellular, Boost Mobile, MetroPCS, Cricket Wireless, and others. Carriers are not liable for delayed or undelivered messages.

Mobile information and sharing

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories of personal information described in this Privacy Policy follow the standard sharing practices outlined in Section 4. Information sharing related to text messaging is limited to subcontractors who help us operate the SMS program (such as our messaging platform provider and telecommunications carriers) and only as needed to deliver messages to you.

Privacy and SMS

We do not sell, rent, or share your mobile phone number or SMS opt-in data with third parties for their marketing purposes. Standard messaging, in plain text, is not a secure channel; please do not send sensitive health, financial, or personally identifiable information by text.

4. How We Share Your Information

We do not sell or rent your personal information. We share information only as needed to operate our practice and serve you, including with:

• Service providers who support our Site, scheduling, SMS messaging platform, communications, payment processing, and analytics, under agreements that limit how they may use your information
• Insurance carriers and benefit administrators, when you request that we bill or verify coverage
• Healthcare partners (for example specialists, laboratories, and imaging providers) involved in your care
• Legal and regulatory authorities when required by law, subpoena, or to protect rights, property, or safety

If our practice is ever sold, merged, or restructured, your information may be transferred as part of that transaction, subject to applicable law.

Mobile opt-in data and consent are never shared with third parties for marketing purposes.

5. Third-Party Tools and Embedded Content

Our Site uses third-party tools to function and improve. These may include:

• Online appointment scheduling through FlexBook
• Lead and contact forms, and the SMS messaging platform, provided by GoHighLevel and its underlying telecommunications providers
• Call tracking numbers on our advertising landing pages, provided by the same messaging platform
• Virtual consultation and special offer forms provided by 123FormBuilder
• Google Maps embeds for directions
• Review widgets that display patient reviews
• Patient financing applications handled by Cherry
• Web analytics services that help us understand how visitors use our Site

These third parties may collect information about your visit subject to their own privacy policies. We encourage you to review them.

6. Cookies and Similar Technologies

A “cookie” is a small data file stored on your device when you visit a website. We use cookies and similar technologies to:

• Remember your preferences and improve your experience
• Understand how visitors find and use our Site
• Measure the effectiveness of our content and offers

You can control cookies through your browser settings. Disabling cookies may affect how parts of the Site function. For more detail, see our Cookie Policy.

7. Your Choices and Rights

You have several choices about your information:

• Opt out of marketing emails by clicking “unsubscribe” in any email or contacting us directly.
• Opt out of text messages by replying STOP to any SMS from us (see Section 3).
• Request access, correction, or deletion of personal information we hold about you by contacting us using the details below.
• Adjust cookie settings through your browser.

Depending on where you live, you may have additional rights under laws such as the Texas Data Privacy and Security Act, the California Consumer Privacy Act, or other applicable laws. To exercise these rights, contact us using the information in Section 12. We will respond within the timeframe required by law and will not discriminate against you for exercising your rights.

Please note that information we maintain as part of your protected dental record is governed by HIPAA and applicable state law, which may limit deletion or modification rights for clinical records.

8. How We Protect Your Information

We use administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission over the internet, SMS, or electronic storage is completely secure. For your protection, please do not send confidential health information through website contact forms, text messages, or unencrypted email.

9. Data Retention

We retain personal information for as long as needed to fulfill the purposes described in this policy, to comply with our legal and professional obligations, to resolve disputes, and to enforce our agreements. SMS opt-in records and message logs are retained for the period required by applicable telecommunications and consumer protection laws. Dental records are retained in accordance with Texas State Board of Dental Examiners requirements and other applicable law.

10. Children’s Privacy

Our Site and SMS program are not directed to children under 13, and we do not knowingly collect personal information or SMS opt-in data from children under 13. We do, of course, treat children as patients in our office; in those cases, information is collected from a parent or legal guardian and handled under HIPAA and applicable law. If you believe a child has submitted information through our Site or our SMS program, please contact us so we can delete it.

11. Links to Other Websites

Our Site may include links to third-party websites that we do not control, including the practice’s pediatric site and the tools listed in Section 5. We are not responsible for the content or privacy practices of those sites. Please review their privacy policies before sharing information with them.

12. Contact Us

If you have questions about this Privacy Policy, our SMS program, or wish to exercise your rights, please contact us:

Mason Park Dental of Katy
21830 Kingsland Blvd #104A
Katy, TX 77450
Phone: (281) 769-8878
Email: [email protected]
Website: https://www.masonparkdental.com/

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” above and, where appropriate, provide additional notice. We encourage you to review this policy periodically.