Toothpaste Chart

Comparative Chart of Toxicant Levels Found in Popular Toothpaste Products: 2025

Lead Safe Mama, LLC’s Community Collaborative Laboratory Testing Initiative

The Lead Safe Mama, LLC (LSM) team has been conducting independent, community-funded, scientific testing of consumer goods since 2009. Prior to 2024 our work primarily focused on testing consumer goods (including dishes, toys, household items, furniture, jewelry, etc.) using XRF technology.

In March of 2024 LSM began coordinating independent, third-party, community-collaborative laboratory testing of foods, supplements, cosmetics, and personal-care items. Since then we have sent more than 400 community-nominated products to laboratories to have them tested for Lead, Mercury, Cadmium, and Arsenic. You can find all of our published lab reports for products we have tested through this initiative to date on this link — toothpaste and tooth powder products are just a small subset of the products we have tested.

This laboratory testing initiative is driven by the interests and priorities of the greater Lead Safe Mama community (we had nearly 2.3 million unique individual readers here on this website in the 2024 calendar year alone – and also have a strong social media presence on both Instagram and Facebook) — Lead Safe Mama community members nominate products for laboratory testing and then the LSM community uses crowd-funding (including through GoFundMe) to raise the funds to cover the costs related to testing and reporting of these nominated products. This is how the toothpaste and tooth powder products listed in the chart below were chosen for testing, and how the testing and reporting was paid for. This unique model of community-directed (and funded) testing and reporting helps to ensure that this initiative is truly free of corporate influence, and strongly rooted in science (and without bias).

Another unique aspect of the work of Lead Safe Mama, LLC: all of our work (including the raw data / original lab reports) is always shared publicly (here on the Lead Safe Mama website and on social media), free of charge — not behind a paywall of any kind. While contributions in support of our work are always welcome, they are not required.

The intention behind the Lead Safe Mama, LLC laboratory testing initiative is twofold: 1.) to identify lab-tested safer products, to help consumers make science-informed choices regarding which products to use with their families, and 2.) to identify products with egregious levels of toxicants that we can then (collectively) report to public agencies (including the FDA) in an effort to get those products recalled.

A foundation of the work of LSM is the understanding (and agreement with the scientific and medical consensus) that there is no safe level of Lead exposure for humans, and that we (as consumers) should demand that companies be held accountable for manufacturing and selling lead-contaminated products, especially products marketed and sold for use by children.

Chart Comparing the Toxicant Profiles of Popular Toothpaste and Tooth Powder Products Tested by an Independent, Third-Party Lab in 2025

Credit: Lead Safe Mama

Lead Safe Mama

We are located at the corner of Mason Rd and Kingsland Blvd, behind the Ranch 99 complex